Friday, 4 April 2014

Changes to my Digipak

The idea of my album cover being made of cardboard was decided at the very beginning of the process and was something I kept with throughout, cardboard presented something a lot more unique and unusual than plastic, which is used commonly in todays society. The use of cardboard sticks well to the Alternative genre.

My concept for my Digipak covers were constantly changing throughout the creative process, as mentioned in a previous post I wished to have a plain black background presenting different body parts emerging from the darkness, after trying out this idea on Photoshop I decided against the idea. It presented the piece as being too clean and looked polish, I decided I wanted something that presented the emotions that the young girl is feeling throughout the music video.

My next idea was to have an females face on the front cover, it would be a montage of different peoples facial parts presented in different tones, yet again I discovered a problem very early on that it created something too clean, I wanted something more raw and emotional.

I then decided upon one persons face which had the effect of being broken up into small pieces and then layed out for the world to see on my cover, I wasvery committed to this idea and once I had taken the appropriate pictures I then went onto create the piece. Providing more difficulty than I had originally believed, I was unable to create an image that had this effect and instead created something that was distorted and too muddled, the viewers eye would be to confused as to where to look and would not fully understand the meaning.

My final piece was then decided, I thought to make the piece more basic and still allow the emotion and message to easily be read by the viewer, I still used the image originally designed for the more shattered effect. I split the picture into three pieces, as seen on the right, to the left I changed the tone to a darker shade, this shows the darkness the girl is feeling through the pain her family is forcing upon her. To the left the tone is light, this shows the goodness in which in the girl is and the endless battle between the two. The image is cut in three as it visually presents the damaged and broken effect the young girl is feeling as a result of her family.


I believe this piece had a much greater effect than the original concepts I came up with and provided a harder hitting piece. The inside was originally going to be something that presented nature such as forest, river, this was my concept in my reflection however as I invented my front cover the inside followed in accordance to visual present the haunted feeling in a much more visually obvious manner.

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